Top Ten

The Greatest Running Shoe Never Sold (Bloomberg Businessweek, January 2012)

I Love the 1040
(All Things Considered, NPR, April 2002)

Blockheads (Make, May 2005)

Product developers use Lego to prototype next-generation commercial devices. What else is there?

Tiny Chip, Giant Ambition
(Business 2.0, August 2006)

Steve Sanghi has turned Microchip Technology from a near-dead maker of commodity processors into the top cloud seeder for next-generation electronics.

The Race to Win the 2012 Olympics
(Wired, June 2005)

In the final heat: New York, Paris, London, Moscow, and Madrid. A geek's guide to the competition.

Flat Guinness
(All Things Considered, NPR, April 2001)

The new direction of the Guinness Book of World Records leaves one writer longing for the old days of unusual oddities.

Fry's Electronics: The Future of Retail
(Wired, September 1998)

Pranks: Extreme Engineering 101

(Popular Science, September 2008)

Anatomy of a Spam (Wired, October 1999)

It all started with a hot email pitch for a miraculous product. Wired turned detective to find the truth.

After Life (Wired, July 1997)

Where computers go to die.